The Jeep Avenger may look like a Jeep, but it certainly isn’t typical. While Jeep has explored the idea of zero-emission models before, the Avenger stands out as the first fully electric production vehicle in Jeep’s history—a substantial step for a brand synonymous with rugged, gasoline-powered off-road vehicles. Uniquely, this model was entirely designed, engineered, and built outside of the United States, with Italy and Poland taking the lead on development.
One of the defining features of the Avenger is its compact size. Aside from the original Willys from the 1940s, the Avenger is the smallest Jeep ever created, making it particularly distinctive within Jeep’s lineup. In fact, despite its familiar Jeep styling cues—the iconic seven-slot grille, short overhangs, and robust stance—the Avenger shares its platform with the Vauxhall Corsa, a connection that hints at its urban-oriented design rather than traditional off-road prowess.
This departure from Jeep’s rugged roots has sparked debate. Is the Avenger a true Jeep? Stellantis, Jeep’s parent company, believes it doesn’t need to be. The Avenger’s primary mission is to redefine Jeep’s image in Europe and revitalize its appeal across the region. The vehicle represents Jeep’s ambition to penetrate the increasingly competitive compact crossover market, where names like Ford, Renault, and Smart, along with several affordable brands from China and South Korea, are already established. According to Jeep Europe’s chief, Antonella Bruno, the Avenger arrives at precisely the right moment to meet this challenge.
In the UK, where the Avenger debuted, the lineup has expanded to include both petrol and mild-hybrid versions. However, the all-electric model, highlighted in striking Sun Yellow, has been the focus of Jeep’s marketing campaign, emphasizing its appeal as a modern, eco-friendly option in a traditionally rugged brand.
Assessing Jeep’s Vision for the Avenger
With such competition in the compact crossover segment, the Avenger needs more than style to succeed. Let’s see if this model has the substance to back up its bold looks.
Jeep Avenger: Model Lineup and Pricing
- 1.2T Petrol (99bhp): Starting at £23,335
- 1.2 T e-Hybrid (99bhp): Starting at £25,045
- Electric (154bhp): Starting at £35,645
Originally, Jeep intended to offer only the electric Avenger in the UK, but with rising demand for versatile options, they now provide the petrol and mild-hybrid versions too. Though these options haven’t been tested extensively yet, the basic petrol model attracts interest with its straightforward design and accessible pricing.
Regardless of the chosen powertrain, buyers can pick from three trim levels—Longitude, Latitude, and Summit. As you move up the range, the Avenger adds more advanced features and driver-assist technology, though most upgrades are available as optional extras even in the entry-level trims.
Jeep Avenger’s Design: Strengths and Weaknesses
The Avenger does an excellent job of carrying the Jeep aesthetic while adapting to the needs of a compact crossover. It has a visual appeal that feels authentic to the brand, featuring elements reminiscent of Jeep’s off-road heritage. There is a hint of off-road capability in its design, although it isn’t quite as rugged as it may appear.
Pros
- Stylish and cohesive design true to Jeep’s image
- Some off-road capability
Cons
- Less robust than it looks
- Limited sophistication in suspension design
While Jeep enthusiasts may miss the traditional ruggedness, the Avenger’s compact size and electric focus represent a bold step in Jeep’s journey to appeal to a new, urban-centric audience in Europe
