A Radical Shift for Lotus
The Lotus Eletre marks a striking departure from the brand’s traditional lightweight sports car philosophy. As the company’s first fully electric SUV, it represents Lotus’s ambition to expand into new markets and redefine itself as a global luxury brand. Launched in 2022 under the ownership of the Chinese automotive giant Geely, the Eletre signaled the beginning of a bold new chapter for the British marque.
However, despite the fanfare surrounding its release, sales figures for the Eletre and its Emeya saloon counterpart have not met initial expectations. In response, Lotus has reconsidered its commitment to an all-electric lineup, announcing a shift towards range-extender hybrid models to offer greater flexibility for consumers.
A Lineup with Varied Appeal
The Eletre is available in three main variants, catering to different preferences and budgets. The entry-level model, priced at approximately £90,000, features a dual-motor setup delivering 603bhp. The mid-tier Eletre S, costing an additional £15,000, enhances the package with upgraded wheels, improved braking, active aerodynamic elements, and a high-end KEF audio system.
At the top of the range sits the Eletre R, which commands a price tag of around £130,000. This version boasts an upgraded rear motor equipped with a two-speed automatic gearbox, increasing total output to a staggering 906bhp. To complement its supercar-level performance, the R model features lightweight carbon fibre accents and four-wheel steering, reinforcing its high-performance credentials.
Design and Styling
Visually, the Eletre embraces the aggressive, futuristic styling of modern high-performance SUVs. Its sculpted bodywork, distinctive aerodynamics, and commanding presence make it stand out on the road. Unlike some of its Chinese-manufactured electric vehicle rivals, the Eletre exudes character and presence, blending Lotus’s sporting heritage with the latest in EV technology.
That said, it is a substantial vehicle in every sense, both in terms of dimensions and weight. While its futuristic design is packed with advanced technology, not all of its features may appeal to every driver, with some elements proving more intrusive than helpful.
Performance and Driving Experience
As expected from Lotus, performance is a key highlight of the Eletre. Its rapid acceleration and instant electric torque ensure a thrilling drive. Furthermore, its fast-charging capability makes it one of the more practical high-performance EVs on the market.
However, despite its impressive speed, the Eletre does not fully capture the dynamic precision typically associated with the brand. The chassis can struggle to maintain composure on rougher road surfaces, and the car’s overall balance and steering feedback do not quite match the engaging feel expected from a Lotus.
For long-distance cruising, the Eletre does offer moments of brilliance, particularly in terms of cabin comfort. The interior is spacious and richly appointed, offering an immersive experience that matches its premium price tag. However, rear passenger space could have been better optimized, with packaging decisions that may not suit all occupants.
The Verdict
The Eletre is an audacious attempt by Lotus to break into the high-performance electric SUV market. It delivers striking design, blistering acceleration, and cutting-edge technology, making it a formidable contender against established luxury SUV rivals. However, its sheer size, weight, and departure from Lotus’s signature driving dynamics may leave purists unconvinced.
For those seeking a high-end electric SUV with a unique sporting pedigree, the Eletre offers a compelling alternative. Yet, for die-hard Lotus enthusiasts, it serves as a reminder of just how much the brand is evolving in its quest for global expansion.
